Sunday, May 4, 2008

ADvertiseMEnts

Ok this is like a sit down comedy, see i already started of with a pj, and hopefully that should be it, anyways this is a comic take on a few of the advertisements i have seen recently which kind of puzzled me .

1) Newyork Max life insurance
This Ad starts off with the wife coming back home and calling out for , some times annoying loudly , her husband, then she finds him lying on an easy chair in an all so clichéd ' is he dead? ' position so eventually she finds out that the lazy bastard was crashing with his ipod on and she is relieved he wasnt actually dead, and the narrator goes on with how unexpected things can happen and blah and blah.
So now wats the whole point of the ad, does he mean if that idiot had insured his life she wudnt feel that bad? she will actually be happy she has to cook just for herself and she wont have to shout out his name all so annoyingly everytime she is back from her office? ok so if he did actually insure his life, everyday after she returns back will she be like " you ain't dead yet? " ....

2)Another MAx newyork child education insurance or something
This one is another gem, it starts off with a flashback where in a little girl losses a game of musical chairs and starts weeping and her father like all fathers, be it those with max insurance or not , starts wiping off the tears off her cheeks and BOOM!!! a few years later we have our baby loser all grown up and ready to fly fighter jets and commerical aeroplanes, now all this melodrama is supported by the dumbest of narrations in recent times where the girl promises her father, " so what if i lost a game of musical chairs when i was 5 i am gonna fly one day " so unless ur father has ur future secured you are not allowed to lose musical chairs, and even if you do happen to lose it , it is a necessary obligation on your part to become a pilot one day, ahh i wish i lost, ahh i wish i played the game in the 1st place. anyway pjs aside , even from a pure business point of view, come on guys shudnt you be convincing the dad 1st to get wateve crappy insurance u are selling, talk to him or talk through him 1st of all , and anyway where do all these bloody american companies pick it up that all indians are emotional fools so even if u are doing business do it emotionally?

3) Havells wires that dont catch fire , and ad that doesnt make sense
Again another foreign brand who tries to hit on the emotional fool indian concept. hey come on guys, accepted we are a little more sensitive and emotional than most other asians or any part of the world, but you want to use that to sell wires too? come on , and anyway for those who dont recall this particular ad or havent yet seen it , i am talking about that havells fire proof wire ads where in the mother is cooking with her bare hands on a hot pan , the son who is trying to mug sees this and is disturbed by all the suffering and wants to bring this to an end , and all this is happening at a construction site with tonnes of havells wires lying around just in case you know, so the son makes a handle for his mom using havell wires which dont catch fire and the family live happily ever after . are these guys actually teasing us at being sensitive? anyway the ad has some good background music and the taking as such isnt all bad, just what they are trying to sell is too trivial, may be some1 can use the same ad for something more appropriate .
Havells actually has some very decent ads except for this one, that havell fans ad with the burglar and that fatty tied on to a chair, the new bigili ko bachav ad these are pretty decent.

4) Almost all the ads featuring amitabh specially dairly milk
And there are these certain section of the companies which believe that as long as you have a star starring in your ad you dont really have to make sense while trying to sell your product , seriously if u can burn a crore and more on roping in the star to star in your ad what do you lose in spending a little more on the creative director of your ad , that dairy milk ad where amitabhs soul is so in desperation for a dairy milk that it gets into a girl to get one . ahh this is definatly the dumbest of all star ads recently . if you really wanted that girl to make the deal , talk and you just wanted amitabhs soul why pay him crores? hehe , dont you want him to act in your ad?

5) Kent water purifier - its all in the family
This stars the deol family , isha and her sis i suppose and their mom. there are a series of dumb ads on offer from kent.
1stly the one where isha and her sis are playing squash and suppose when a flirt comes across generously getting them some water after a tiresome work out , these girls then look at him and then look at each other and reject his generosity saying they only drink kent mineral water, now wat if he said " yes these are kent water purifier purified water " or the next time the guy comes along with a kent water purifier time hehe so both of them will go out with him, have water and have a lot more kent purified stuff? if thats the msg then its an intelligent ad, the next time you meet the deol sisters and you want to ask them out , get along a kent water purifier with you. and there are a couple more in this series of ads i think, cant rem any of them now .

6) Youngistan. ..... wat?
this ad is so stupid that i really really want to come up with something really funny to parody it and i cant think of anything cool right now, so i leave it to you guys to try and pin this one .

Anyways, if you do find the above funny comment and if you dont find them funny dont bother heh. anyways its not like i dont like ads, i do , infact more often than not i like the ads better than the actual crap they are supposed to interupting . the vodofone ads are cool , a couple of haveels ads are cool. i dont think you will be intreted to know all that, anyways chelo cya , happy summer holidays every1





12 comments:

Anonymous said...

The ultimate aim of the ppl who created these ads ...... 2 attract ppl and let em know abt their company ...... they cought u in this way .... so dont u feel they suceded and through this blog u are even advertising for these companies.lolz.

SandeepS said...

HAh so you say the best way to advertise is just by hook or cook get your attention? thats true if the product is very generic and its diff to make ppl take your ad seriously, but if the ad is as specific as an insurance policy you dont have to get every1s attention , if u can convince those specific set of the audience u shud be happy . if they were selling chocolates or cool drinks its fine, and more over its not the ultimate aim of ad ppl now a days is not just to make you rem their brand name even with a bad ad because there are smarter ppl worker for every1 around and even the audience is getting a lot more smarter than before

Sampath said...

hmmmm nice satiric view......
Havellls ad actually has a vaery goood caption wires that dont catch fire.....
but why senti no one knows ....there is also one more insurance ad in which a person sacrifices everything for others and finally after getting old tries to live his life in the middle of the ad there is an episode where he goes to buy a car which is apparently a merc but sacrifices it for his childrens studies now what kind of a person would go to buy a merc....

SandeepS said...

oh ya that ad hehe ya someone who can afford a merc stops and thinks wat will happen to his school going kids heh , the whole ad as such is not bad, just that one bit can be edited

saidhiraj said...

good one
interesting
nuvvu nemmadiga critic aipotunnavu

so try out ur hands at film critics grp aswell

sandy said...

great post

u missed airtel's "papa drawing karni hai" ad

Anonymous said...

Hey..ppl..this is our Prosti..doing something useful in the summer [:O]

Anonymous said...

Haha...
cool blog dude.........really a gr8post........i still can't stop laughing.........

SandeepS said...

e anonymous evaru babu

RAHUL K said...

he he..good reviews indeed..nd i agree with u on these!

Priyanka Tadipatri said...

Hello.
It was about advertisements, and i couldn't force my hand off the kepboard!

Thats a problem with Indian advertisements. They get way too creative; at the cost of forgetting what the strategy behind their creation is.

As Mallik said, they only aim to catch an eye. They do, even if it is with their stupidity. But, what i want to point out at is that, it is only a negative that they ve earned. You dislike their ads, you way down, start disliking their products. So, they can never succeed in promoting their product, which is the whole and sole reason behind the money that goes into these ads.

I d once made one such list too. :) You might want to have a look. That was way back an year or so. Many more actually, i can think of now. Maybe, i ll write one more blog for it.

http://priyankatadipatri.blogspot.com/2007_06_27_archive.html

This was one very strategic commercial, i came across. My favorite till date. Im very sure you ll like it.

http://in.youtube.com/watch?v=S5W_80orZvI

And i really hope, India gets better with the creative-cum-strategic industry!

Cheers!

SandeepS said...

halo priyanka, i dont think the indian ads as such are stupid, if i was living in the US now i probably would have written it on american ads, so i really dont think they being indian have much to do with it infact some of the most creative and eye catchy ads came from indian ad gurus .